Bilbo, our adorable welsh terrier, was the inspiration behind the business. We discovered that he and many other dogs needed a more natural and protein rich diet that’s gentle on their stomachs and helps tackle allergies and skin issues.

After much painstaking research across the UK, Europe, Australia and North America, we launched Tuftails in 2024. 

We source our ingredients from sustainable, ethical suppliers who prioritize animal welfare and ensure full traceability. This means we can track each ingredient’s journey from its origin to our final product, ensuring transparency and quality at every step.